Glam at Nails
Ailín runs a home studio in Boedo with over 300 clients and years of real experience behind her. Her designs circulated on Instagram and recommendations came naturally, but everything depended on a single channel and answering inquiries one by one.
The Problem
Every inquiry arrived from scratch on WhatsApp: What services do you offer? How much does it cost? Where are you located? Questions answered by hand, over and over. The most valuable time, actually doing nails, was being spent replying to the same messages.
Analysis
The problem wasn't a lack of clients: it was the lack of a pre-filter. Anyone landing on the site had to understand the service, see real work, and arrive at WhatsApp with a formed inquiry. That way the appointment starts before it starts.
What We Did
- Real work gallery as the centerpiece: nail extensions, overlay, gel polish, custom nail art
- Service menu with estimated duration and recommendations by nail type
- Honest selling points: exclusive appointments (no overbooking), climate-controlled home studio in Boedo
- Real client testimonials with names and personal experience details
- WhatsApp button with a pre-written message matching the service the client selected
- Local SEO optimized for nail searches in Boedo and Buenos Aires
Result
Inquiries now arrive with context. The client already browsed the work, chose a service, and read the testimonials. Ailín closes the appointment: the page does the introduction.
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